Selling Online · 🇺🇸 United States search demand

Etsy vs Shopify

By monthly Google search volume, Etsy leads with 11,100,000 searches/mo — about 11.1× Shopify's 1,000,000.

Etsy

Higher demand

11,100,000

searches / month

JulJun

▼ Declining -18% over 12 months

informational

Intent

$0.06

CPC

HIGH

Competition

Shopify

1,000,000

searches / month

JulJun

▬ Stable 0% over 12 months

informational

Intent

$4.04

CPC

MEDIUM

Competition

The takeaway

Etsy has 11.1× the search demand of Shopify and is the larger market, while Shopify shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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