Productivity Suites · 🇺🇸 United States search demand

Google Workspace vs Microsoft 365

By monthly Google search volume, Microsoft 365 leads with 1,830,000 searches/mo — about 6.1× Google Workspace's 301,000.

Google Workspace

301,000

searches / month

JulJun

▲ Rising +22% over 12 months

informational

Intent

$7.16

CPC

MEDIUM

Competition

Microsoft 365

Higher demand

1,830,000

searches / month

JulJun

▼ Declining -24% over 12 months

informational

Intent

$4.22

CPC

LOW

Competition

The takeaway

Microsoft 365 has 6.1× the search demand of Google Workspace and is trending up, while Google Workspace shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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