CRM · 🇺🇸 United States search demand

HubSpot vs Salesforce

By monthly Google search volume, Salesforce leads with 550,000 searches/mo — about 1.5× HubSpot's 368,000.

HubSpot

368,000

searches / month

JulJun

▲ Rising +22% over 12 months

informational

Intent

$8.17

CPC

MEDIUM

Competition

Salesforce

Higher demand

550,000

searches / month

JulJun

▬ Stable +7% over 12 months

transactional

Intent

$9.24

CPC

LOW

Competition

The takeaway

Salesforce has 1.5× the search demand of HubSpot and is trending up, while HubSpot shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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