Customer Support · 🇺🇸 United States search demand

Intercom vs Zendesk

By monthly Google search volume, Zendesk leads with 74,000 searches/mo — about 1.8× Intercom's 40,500.

Intercom

40,500

searches / month

JulJun

▬ Stable -12% over 12 months

informational

Intent

$12.39

CPC

MEDIUM

Competition

Zendesk

Higher demand

74,000

searches / month

JulJun

▬ Stable +13% over 12 months

informational

Intent

$21.44

CPC

MEDIUM

Competition

The takeaway

Zendesk has 1.8× the search demand of Intercom and is the larger market, while Intercom shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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