CRM · 🇺🇸 United States search demand

Pipedrive vs HubSpot

By monthly Google search volume, HubSpot leads with 368,000 searches/mo — about 6.1× Pipedrive's 60,500.

Pipedrive

60,500

searches / month

JulJun

▬ Stable -12% over 12 months

informational

Intent

$11.09

CPC

MEDIUM

Competition

HubSpot

Higher demand

368,000

searches / month

JulJun

▲ Rising +22% over 12 months

informational

Intent

$8.17

CPC

MEDIUM

Competition

The takeaway

HubSpot has 6.1× the search demand of Pipedrive and is trending up, while Pipedrive shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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