Payments · 🇺🇸 United States search demand

Square vs PayPal

By monthly Google search volume, PayPal leads with 6,120,000 searches/mo — about 7.4× Square's 823,000.

Square

823,000

searches / month

JulJun

▬ Stable +14% over 12 months

informational

Intent

$7.16

CPC

MEDIUM

Competition

PayPal

Higher demand

6,120,000

searches / month

JulJun

▼ Declining -29% over 12 months

informational

Intent

$0.13

CPC

LOW

Competition

The takeaway

PayPal has 7.4× the search demand of Square and is the larger market, while Square shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

Want the full strategic breakdown?

This compares two head terms. The OzIntel Engine maps the entire keyword landscape around them — intent, patterns and the moves your competitors are missing.

Analyze My Market →