Payments · 🇺🇸 United States search demand

Stripe vs PayPal

By monthly Google search volume, PayPal leads with 6,120,000 searches/mo — about 7.4× Stripe's 823,000.

Stripe

823,000

searches / month

JulJun

▲ Rising +22% over 12 months

informational

Intent

$1.18

CPC

LOW

Competition

PayPal

Higher demand

6,120,000

searches / month

JulJun

▼ Declining -29% over 12 months

informational

Intent

$0.13

CPC

LOW

Competition

The takeaway

PayPal has 7.4× the search demand of Stripe and is trending up, while Stripe shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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