Website Builders · 🇺🇸 United States search demand

Webflow vs Framer

By monthly Google search volume, Webflow leads with 90,500 searches/mo — about 1.2× Framer's 74,000.

Webflow

Higher demand

90,500

searches / month

JulJun

▬ Stable -6% over 12 months

informational

Intent

$2.28

CPC

MEDIUM

Competition

Framer

74,000

searches / month

JulJun

▬ Stable +15% over 12 months

informational

Intent

$3.96

CPC

MEDIUM

Competition

The takeaway

Webflow has 1.2× the search demand of Framer and is the larger market, while Framer shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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