Customer Support · 🇺🇸 United States search demand

Zendesk vs Freshdesk

By monthly Google search volume, Zendesk leads with 74,000 searches/mo — about 5.0× Freshdesk's 14,800.

Zendesk

Higher demand

74,000

searches / month

JulJun

▬ Stable +13% over 12 months

informational

Intent

$21.44

CPC

MEDIUM

Competition

Freshdesk

14,800

searches / month

JulJun

▼ Declining -37% over 12 months

informational

Intent

$36.23

CPC

MEDIUM

Competition

The takeaway

Zendesk has 5.0× the search demand of Freshdesk and is the larger market, while Freshdesk shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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