CRM · 🇺🇸 United States search demand

Zoho vs Salesforce

By monthly Google search volume, Salesforce leads with 550,000 searches/mo — about 3.3× Zoho's 165,000.

Zoho

165,000

searches / month

JulJun

▬ Stable 0% over 12 months

informational

Intent

$15.47

CPC

LOW

Competition

Salesforce

Higher demand

550,000

searches / month

JulJun

▬ Stable +7% over 12 months

transactional

Intent

$9.24

CPC

LOW

Competition

The takeaway

Salesforce has 3.3× the search demand of Zoho and is the larger market, while Zoho shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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